Fragrance packaging project for a dreamy Hawaiian theme. Leilani is Hawaiian for "heavenly flower" so I made a pattern based around that idea, with lots of colorful different flowers. The pattern is made with ink and watercolors.
Busy Bee Bakery
An identity redesign project for Busy Bee Bakery, a small local bakery that hand makes their goods on a daily basis. These goods include custom birthday cakes, party cakes, creative specialty cakes, wedding cakes, donuts, muffins, eclairs, a full fresh bread assortment, and their “famous” cookies.
The idea behind the logo is to convey all parts of the name, business, bee, and bakery. Business being particularyly important since the company is very dedicated to hand making their food and pleasing their customers.
Windy City National Qualifier
This project was for a class where we got to work in groups with real clients. So in our group we each came up with 1 or 2 logo ideas for a volleball event happening in Chicago in 2015. The event is for young girls ages 12-18. However it wasn't only us competeing, it was a competition where anyone could send in their event logo ideas. In the end they ended up choosing mine and it is currently on their website.
The idea I had behind my logo was combining the idea of wind with the look of a volleyball. The client had requested that they wanted the wind, the skyline, and the volleyball all included. So I created two versions both with and without the city. The icon itself can be very easily branded because of how clean and minimalistic it is.
The Best of Ol' Blue Eyes
A timeline project that I decided to focus on the incredible Frank Sinatra. I decided it would be cool to cover his amazing life in a Greatest Hits type of CD, going over the high points of his eventful life and also highlighting some of his best songs.
Pawsitively Perfect is a conceptual company I created for my senior thesis at MIAD. The goal is not only to encourage dog adoption and rescue, but also to build the bond after adoption. In the research phase I found that there were a large amount of dogs being adopted and being returned to shelters within a few weeks.
The target audience was initially people who weren't exactly looking for the information. So the ad campaign had to be attention capturing and memorable. Catchy, recognizable references to songs with a friendly typeface was the route I went with. Bright colors combined with a high contrast illustration of a dog with that "you just got home, I missed you!" face was another strategy I used to catch attention and interest.
Each dog is intended to be a mixed breed, encouraging the idea that a great dog does not necessarily need to be a well known pure bred. The posters also give a bit of information on different myths and misconceptions people have about shelter dogs, and why these myths are often not the case with the majority of rescue dogs.
After encountering the advertisements, if you desire to learn more, the website gives more indepth information on the myths about shelter dogs and information to prepare. If you feel comfortable with the idea of adopting, you can connect with shelters in your area. And if not but you still want to help, you have the option to donate or to sponsor a shelter dog.
Once you adopt your dog, you also get the kit. This kit includes a "doggie bag" with one of the music quotes and dog portraits, a tennis ball, treats for training, and most importantly a Handbook to help prepare you for your life with your new dog.
In my research I was finding that a lot of dogs were being returned to shelters within a couple weeks of adoption. I looked into the reasons these dogs were being relinquished and it was often a result of behavioral issues stemming from smaller issues. So I compiled a book of ways to prepare for a new shelter dog and chapters on different problems you might encounter with a shelter dog and how to deal with those. It also encourages you to keep going and helps to build the bond.
The Hidden Legends
The Hidden Legends is a quality old fashioned soda pop. With the charm of another classic decade combined with the exploration of new flavors, Hidden Legends is the adventurers number one choice in refreshment.
While the creatures on the bottles may be mysterious and elusive, so the variety pack is the perfect way to explore and discover.